PR Consulting Dentsu (PRCD) announced today that it has received the highest three-star “Eruboshi” certification from the Minister of Health, Labour and Welfare as a company that promotes women’s participation and advancement in the workplace.

Eruboshi certification is a system whereby companies that apply are evaluated for their achievements outlined in the Act on the Promotion of Female Participation and Career Advancement in the Workplace. The five categories evaluated are recruitment, continued employment, working hours and methods, ratio of women in managerial positions, and diverse career paths. Excellent companies are granted certification by the Minister of Health, Labour and Welfare. The highest certification of three stars is awarded to companies which have met the standards in all five categories.

PR Consulting Dentsu fulfilled all five categories and was awarded three stars, the highest certification.


〈Highlights from FY2022〉

・Ratio of full-time female employees: 40.5%
・Ratio of female employees in key full-time positions: 38.5%

【Continued Employment】
・Average tenure: 11 years for women and 11.8 years for men

【Working Hours and Methods】
・Non-statutory Working Hours:
 Non-statutory working hours for all employment classifications are under 45 hours

*Average non-statutory working hours per month
 Full-time – 21.7 hours
Temporary transfers – 14.2 hours
Full-time re-employment – 3.7 hours
Full-time contract workers – 4.7 hours

【Managerial Positions】
・Women in managerial positions: 22.2%

【Diverse Career Paths】
・Returning employees and mid-career hires in the last three fiscal years
1. One returning employee or temporary employee
2. Six women over 30 years old hired


PR Consulting Dentsu promotes Diversity, Equity & Inclusion (DEI) as part of the company’s efforts to create a comfortable working environment for all employees. To promote women’s empowerment, the company has instituted childcare leave and extended flexible hours. PRCD has also launched the DEI Women’s Project, undertaking research and training programs while creating an email newsletter to increase awareness.

PR Consulting Dentsu will continue to promote a work environment that allows employees to comfortably work in their own way.