PR Consulting Dentsu promotes CSR activities based on the Dentsu Group Code of Conduct.
- Environmental efforts
In June 2006, PR Consulting Dentsu earned ISO 14001:2004 (JISQ14001:2004) environmental management certification as a member of the Dentsu Group. We have introduced Cool Biz and Warm Biz to curb CO2 emissions stemming from air conditioner usage, and we promote garbage sorting and the proactive use of recycled paper. In addition, as part of our employee awareness-raising activities and efforts to promote ongoing learning after acquiring ISO certification, we encourage employees to take the Environmental and Social Examination (commonly known as the "Eco Exam") sponsored by the Tokyo Chamber of Commerce and Industry, and as of January 2019, 32 employees (12.5% of all employees) have passed the examination.
We support and participate in the COOL CHOICE national movement for global warming countermeasures promoted by the Ministry of the Environment.
- Information security
As PR Consulting Dentsu handles personal and confidential corporate information, we earned ISO/IEC 27001:2005 information security management certification (JIS Q 27001: 2006) in 2005, and we ensure proper management of information.br>
PR Consulting Dentsu has also developed guidelines for its employees and external business partners to ensure they use social media responsibly.
- PR Consulting Dentsu makes efforts to ensure legal compliance as a company and by every employee. We regularly hold mandatory study sessions for all employees and conduct awareness-raising activities on the code of conduct for employees as both business people and individuals.
- Professional ethics
PR Consulting Dentsu upholds and abides by the Code of Ethics and the Code of Conduct of the International Public Relations Association (IPRA) and the Code of Ethics of the Public Relations Society of Japan as the professional code of conduct of its employees. In addition, we carry out WOM (word-of-mouth) marketing for online communication activities among consumers in accordance with the WOMJ guidelines established by the Word of Mouth Japan Marketing Association.
● International Public Relations Association
● Public Relations Society of Japan
● Word of Mouth Japan Marketing Association
- Dispatch of speakers and cooperation with lectures
- Although public relation needs and educational interest are increasing in Japan as much as in Europe and the United States, the opportunity to systematically study public relations at educational institutions is limited. Accordingly, at the request of universities, we dispatch employees as speakers to give lectures on public relations. We also provide lectures in English to students from overseas universities majoring in public relations and communications who come to Japan for short-term training to provide insight on the situation of public relations in Japan.
- Other social contributions
PR Consulting Dentsu makes efforts to contribute to society and communities by donating used mobile phones to the Japan Guide Dog Association, donating to the Japanese Red Cross Society, conducting in-house fundraising for areas affected by earthquakes and other disasters, supporting the Japan Chronic Disease Self-Management Association NPO, and hosting hands-on work activity field trips for the students of Chuo Ward’s Ginza Junior High School.
In addition, to support the "#National movement to support the future of the children" initiative promoted by the Cabinet Office, we replaced our company vending machines with donation-type vending machines.
For every beverage purchased by employees, 10 yen goes to the "#Support the future of the children fund" and will be used to support the cafeterias, learning experience, and environment of children.
We also collect plastic bottle caps and donate them to the NPO "Re Lifestyle".
The value for recycled caps is used for activities by the Re Lifestyle NPO to provide vaccines to children in developing countries.
This initiative has been highly evaluated and we have received a letter of appreciation from the organization.
We promote a work environment that allows employees to comfortably work in their own way.
- View details here.
- Diversity & Inclusion
We promote diversity in line with the Dentsu Group Code of Conduct.
<Persons with disabilities>
Ever since the company hired Paralympic alpine skiing gold medalist Kuniko Obinata (since 2007), we have been promoting a diversity and inclusion-based workplace that encourages individuality and an environment where all employees support each other and can be themselves.
Currently, 46% of our employees are female, which is relatively high for Japan. We offer an environment that provides a comfortable workplace for female employees through childcare and long-term nursing care support.
On June 10, 2021, in support of Keidanren's Challenge Initiatives for 30% of Executives to be Women by 2030, we set the goal of increasing the ratio of our female executives to 30% or more by 2030.
Please refer to the Keidanren website for details on the Challenge Initiatives for 30% of Executives to be Women by 2030.
Keidanren website → https://challenge203030.com/
Furthermore, we support the Famiee project to achieve a society in which diverse forms of family are openly recognized, such as LGBT couples, common-law couples, children who were born from sperm/egg donations, children who were born from surrogate mothers, and single mothers who live in support of each other, etc.
In 2021, our company was awarded Silver Certification in the PRIDE Index 2021, an evaluation of LGBTQ-related initiatives in the workplace by the voluntary organization “Work with Pride.”