PR Consulting Dentsu Inc. (PRCD), Japan’s leading public relations consultancy, was awarded the Silver rating from PRIDE Index 2022 for the company’s efforts to promote inclusion of LGBTQ and other sexual minorities (LGBTQ+) in the workplace. This marks the second consecutive year the company has participated in the evaluation and received the recognition.
First formulated in 2016 by ‘work with PRIDE’, a Japanese non-profit entity that promotes diversity management, the annual PRIDE Index appraises the performance of companies and organizations at creating a working environment where everyone can be themselves, regardless of sexual orientation or gender identity.
Participating organizations are assessed according to the five criteria below and granted gold, silver, and bronze recognition depending on how successfully they meet each indicator.
Over the years, PRCD has conducted LGBTQ+ seminars for employees, training for HR personnel, employee awareness surveys, set up a consulting hotline with a legal specialist and partnered with General Incorporated Association Famiee to offer pro bono support to increase awareness of different family styles such as same-sex marriage. In 2022, employees formed a company-sanctioned ally network and brought onto its board an LGBTQ+ advisor.
PRCD President and CEO Masahiro Makiguchi said, “There is still work to be done, including updating the benefit and welfare program. We will continue to create a working environment and company culture where everyone can be themselves and realize their potential, regardless of sexual orientation or gender identity.”
For more information about work with Pride, please see: https://workwithpride.jp/
For Famiee more information about, please see: https://www.famiee.com/
About PR Consulting Dentsu Inc.
Since its founding in 1961, PR Consulting Dentsu has served as strategic partner to a diverse range of companies, governmental bodies and other organizations. Some 300 employees provide clients with comprehensive reputation management solutions, creating new value and building advocacy through approaches including data analysis, insight-driven content design, and targeted information delivery. PR Consulting Dentsu was recognized by the PRovoke Media as Japan Consultancy of the Year in both 2009 and 2015, and as North Asia PR Consultancy of the Year in 2018. In 2019, PR Consulting Dentsu was awarded the Grand Prix at the Golden World Awards for Excellence in Public Relations held by the International Public Relations Association.
Corporate Communications, PR Consulting Dentsu Inc.
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