For nearly 50 years, we’ve been the PR agency behind the events that presented Japan’s modern face to the world


PR Consulting Dentsu was chosen as North Asia PR Consultancy of the Year at the 2018 Asia-Pacific SABRE Awards by PR-industry journal the PRovoke Media (formerly Holmes Report). PRCD won recognition for consistently providing original, creative messaging solutions for a diverse client portfolio comprising both multinational and domestic businesses and social enterprises, as well as numerous official bodies.

The award is the culmination of another stellar 12 months which saw PRCD release the eighth edition of Communicating: A Guide to PR in Japan, the only English-language resource of its kind, and achieve an impressive number of nominations at international PR competitions. In addition to the SABRE Awards, these included the IPRA Golden World Awards for Excellence, Cannes Lions International Festival of Creativity, and PR Awards Asia.


In 2016, PR Consulting Dentsu supported Japanese Ministry of Foreign Affairs to manage its global media relations at G7 Japan Ise Shima Summit. PRCD operated the International Media Center that attracts 5,000 reporters from all over the world.


In 2015, PR Consulting Dentsu was awarded Japan Consultancy of the Year by PRovoke Media.

PRCD’s successful demonstration of strategic thinking and creativity in various fields and industry sectors was praised by organizers as award-winning, and in 2015, a record number of eight entries from Japan remained on the shortlist of the SABRE Awards Asia-Pacific 2015. Other efforts that led to PRCD winning the awards were its support for clients, including major global companies and government agencies, which resulted in an increase of sales by 11% year-on-year in FY2014.

In addition, PRCD was also evaluated for publishing the two books, “Communicating: A Guide to PR in Japan 7th edition” and “Strategic PR Management” in the past year, and conducting key research in the PR industry such as PR capability surveys and risk communications capability surveys, thereby solidifying its position within the industry as a thought leader.


PR Consulting Dentsu and Paris-based Publicis Consultants | Worldwide signed collaborative agreement to strengthen communication services via global network tie-up in February.

A campaign to help revive Japan’s struggling dairy industry has won PR Consulting Dentsu its first ever ‘Campaign of the Year’ award at the annual Asia Pacific PR Awards sponsored by leading marketing industry magazine, Media. The campaign undertaken for the Japan Dairy Council entitled “Japan’s milk price problem: The 30-year challenge”, also won PR Consulting Dentsu accolades for ‘Business to Business Campaign of the Year’ and ‘Public Affairs Campaign of the Year’.


PR Consulting Dentsu played a major role in the 2005 World Exposition, Aichi, Japan (Aichi Expo) – the first World Exposition in the 21st century. Dentsu PR supervised the Media Center operations and managed the Public Relations & Advertising Office of the Japan Association for the 2005 World Exposition, handling domestic and overseas media inquiries, holding press conferences, managing the Expo Press Club office, generating news releases, creating and publishing newsletters, issuing media passes, and managing the Media Center services. PR Consulting Dentsu was also in charge of PR planning and implementation for Expo-participating organizations.

PR Consulting Dentsu has won its first ever Grand Prix Award for excellence in public relations from the International Public Relations Association (IPRA) for “Dementia Debunked”: Educational Campaign for Eisai Co., Ltd. and Pfizer Inc.


Japan’s hosting of the Winter Olympic Games in Nagano finds PR Consulting Dentsu heavily involved in a media relations role both prior to and during the Games. In particular, PR Consulting Dentsu coordinates media for the Games’ two pinnacles – the opening and closing ceremonies – and for associated events such as the torch relay.


When Japan makes its first bid for the prestigious America’s Cup (and its second in 1995), PR Consulting Dentsu takes command of the media relations associated with Nippon Challenge’s try. In the lead-up to Japan’s third America’s Cup bid in 2000, PR Consulting Dentsu is at the helm again handling media relations, organizing a supporters’ club, and staging base camp events to skipper the public behind the challenge.


PR Consulting Dentsu stages an international photography contest for the United Nations Environmental Program (UNEP), attracting 30,000 photos in 14,000 entries from 144 countries. PR Consulting Dentsu mounts a traveling exhibition of the winning entries that wows visitors in 20 world cities. A second contest in 1994-1995 commemorates the UN’s 50th anniversary. PR Consulting Dentsu alos hadled global PR for the 2004-2005 Competition.


The US Meat Export Federation appoints PR Consulting Dentsu to undertake innovative marketing campaigns ahead of the liberalization of Japan’s imported beef market. In an on-going strategy launched prior to liberalization, PR Consulting Dentsu delivers the USMEF’s message directly to retailers and supermarkets nationwide. More than 20 years later, USMEF is still our client.


When Pope John Paul II makes his historic journey to Japan, PR Consulting Dentsu conducts all media handling activities associated with the papal visit and the Great Vatican Exhibition held to coincide with his tour.


PR Consulting Dentsu promotes Japan’s first international parade of industrial achievement, EXPO ’70 in Osaka. Fifteen years later we provide the same support at Tsukuba EXPO ’85, staging press conferences, managing the pressroom, and escorting the 3,000 visiting foreign media representatives. In 1990 PR Consulting Dentsu nurtures public enthusiasm for EXPO ’90, the International Garden & Greenery Exposition in Osaka, and now we’re doing it again for the 2005 World Exposition in Aichi.