dentsu PR consulting
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Privacy policy

You can view information about PR Consulting Dentsu's privacy policy and procedure for requesting disclosure of personal information.

Basic policy on the protection of personal information
(Established October 19, 2010)

PR Consulting Dentsu Inc. (hereinafter referred to as "the Company/we/us/our") is a company specializing in public relations that carries out communication-related activities for clients such as companies and organizations to build mutual understanding and trust with society and promote good relationships. With the business domain changing drastically due to social demands and the evolution of communication technology, and business domains involving the handling of personal information expanding, we believe the balance between the utilization and protection of such information is in line with the Dentsu Group's corporate philosophy of "Good Innovation" along with the mindset of our company’s corporate philosophy: "PR Consulting Dentsu will form social agreements with our reputation management capabilities and, together with our clients, we will contribute to the realization of social innovation that creates new social values and mechanisms."

We have established our "Basic Policy on the Protection of Personal Information" and declare to properly manage and protect personal information in accordance with the "Act on the Protection of Personal Information" and the "Guidelines for the Economic and Industrial Sector on the Act on the Protection of Personal Information."

1. Handling of personal information

(1) Purpose of use

We will acquire personal information by fair and appropriate means and use it within the scope shown in [Table 1] "Purpose of use".
Personal information of types other than those shown in [Table 1] "Types of personal information" will be used after individually notifying or disclosing the purpose of use, or after obtaining the consent of the individual in advance.

(2) Management of trustees

As shown in [Table 1] and [Table 2] "Entrustment" and "Description of operations that involve entrustment", we outsource some work involving personal information to external business operators. We give top priority to the management of external business operators, and when outsourcing work, we select business operators that are deemed to sufficiently ensure the protection of personal information, and clarify the obligations considered necessary by contract etc.
In addition, we request outsourced business operators to handle personal information appropriately, and regularly supervise and conduct audits necessary for its safe management.

(3) Provision to third parties

As a general rule, we do not disclose or provide personal information to third parties. If the need for disclosure or provision arises, we will do so appropriately in accordance with the law.

(4) Shared use

We may share personal information when holding seminars jointly held with group companies and business partners. In such cases, we will clarify the purpose of use, data items, scope of users and responsible persons in advance, and notify or announce the decision.
In addition, we will thoroughly manage safety among shared users.

(5) Disclosure and inquiries

For requests or inquiries regarding the source or acquisition method of personal information that the Company acquires as shown in [Table 1], please contact the staff in charge who was entrusted with your information or the General Affairs and Public Relations Department of the Management Promotion Office of our company. We will inform you about the application procedure and fees. When responding to a request, we will confirm that you are the person concerned or his/her proxy.

2. Compliance with laws and regulations

We will strictly comply with relevant laws and regulations, contracts, and other standards regarding the protection of personal information.

3. Security control measures

We take security control measures for personal information by maintaining and improving the system for the protection of personal information, educating and enlightening employees, managing the entrance and exit of company buildings, implementing information security measures, and work to prevent leakage of such information. In addition, personal information that will not be retained is securely discarded or deleted appropriately.

4. Continuous improvement

In order to maintain the appropriate level of the handling and protection of personal information in light of demands from business partners and changes in social conditions, we will continuously review and improve the personal information protection management system and this policy.

Personal information acquired by the Company
(as of April 1, 2010)

Personal information of clients

Purpose of use (1)
Guidance and contact regarding business implementation such as proposals, services, seminars, and questionnaires, etc.
Method of acquisition
Acquired directly from the person concerned (business card, e-mail, etc.)
Entrustment
Yes
Description of operations that involve entrustment
Sending of information such as invitations, and official operations such as events and seminars
Purpose of use (2)
Sending of publications, newspapers, seasonal greetings, etc.
Method of acquisition
Acquired directly from the person concerned (business card, e-mail, etc.)
Entrustment
Yes
Description of operations that involve entrustment
Sending of publications/newspapers/goods

Personal information of business partners

Purpose of use (1)
Guidance and contact regarding business implementation such as proposals, services, seminars for trustees, etc.
Method of acquisition
Acquired directly from the person concerned (business card, e-mail, etc.)
Entrustment
No
Description of operations that involve entrustment
ー
Purpose of use (2)
Sending of publications, newspapers, seasonal greetings, etc.
Method of acquisition
Acquired directly from the person concerned (business card, e-mail, etc.)
Entrustment
Yes
Description of operations that involve entrustment
Sending of publications/newspapers/goods

Personal information of visitors

Purpose of use
Contacting the person in charge and entrance/exit management
Method of acquisition
Acquired directly from the person concerned
Entrustment
Yes
Description of operations that involve entrustment
Reception desk and reception operations

Personal information of celebrities such as personalities acquired through a third party

Purpose of use
Negotiations for appearance, production, management in programs, commercials, events, seminars, etc.
Method of acquisition
Acquired directly from the person concerned/acquired from their agent
Entrustment
No
Description of operations that involve entrustment
ー

Personal information of those who wish to join the Company

Purpose of use
Operations and correspondence associated with recruitment, hiring, and selection processes, implementation of questionnaires as a reference for future recruitment activities, human resources data after joining the company
Method of acquisition
Acquired directly from the person concerned
Entrustment
Yes
Description of operations that involve entrustment
General recruitment operations such as selection, schedule adjustment, contact operations, questionnaire conducting and totaling, etc.

Personal information of people who make an inquiry to the Company

Purpose of use
Responding to inquiries, requests, complaints, etc.
Method of acquisition
Acquired directly from the person concerned (Phone, e-mail, facsimile/letter, etc.)
Entrustment
No
Description of operations that involve entrustment
ー

Personal information of Dentsu Group employees

Purpose of use
Various business operations and maintenance of business promotion system (details specified separately within the Company)
Method of acquisition
Acquired directly from the person concerned or from a Dentsu group company
Entrustment
Yes
Description of operations that involve entrustment
Varies by content (specified separately within the Company)

Personal information obtained by third party provision

Purpose of use
Implementation of operations such as questionnaire surveys, consumer trend surveys, and personalization (provision of information based on individual attributes and behavioral history)
Method of acquisition
Acquired in writing or electronic data
Entrustment
Yes
Description of operations that involve entrustment
Survey, analysis, directory management, database server operation, e-mail newsletter distribution, etc.

Personal information of people from the media

Purpose of use
Provision of information regarding client products and services
Method of acquisition
Acquired directly from the person concerned
Entrustment
No
Description of operations that involve entrustment
ー

Personal information acquired through outsourcing

Personal information entrusted to us by clients

Description of operations that involve entrustment (purpose of use)
Implementation of operations such as sweepstakes, campaigns, events, service provision for members, document requests, inquiry response, questionnaire surveys, consumer trend surveys, personalization (provision of information based on individual attributes and behavioral history)
Method of acquisition
Acquired directly from the person concerned (Business card, e-mail, etc.)
Entrustment
Yes
Description of operations that involve entrustment
Implementation of sweepstakes, sending of prizes/goods, surveys, analysis, directory management, official management, DM sending, database server operation, e-mail newsletter distribution, etc.
Basic policy regarding proper handling of specific personal information

Contact

Address

1-8-1, Higashi-shimbashi, Minato-ku, Tokyo 105-7001

Four-minute walk from Shimbashi station (JR)
Five-minute walk from Shimbashi station (Tokyo Metro Ginza Line)
One-minute walk from Shiodome station (Toei Oedo Line)
Three-minute walk from Shimbashi station (Toei Asakusa Line)

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