Tokyo, July 16, 2010 – For the second year in succession, Dentsu Public Relations Inc. has won a Golden World Award for Excellence in PR from the International Public Relations Association (IPRA), the leading global organization for senior public relations executives. Dentsu PR was voted best in the ‘Communication Research’ category for its project for the Hokkaido Rice Sales Expansion Committee, “Upgrading Hokkaido Rice to ‘First Class’”. Dentsu PR was the sole award winner from Japan.

In this year’s awards, IPRA judges selected 26 winners across 30 categories among 352 entries from 42 countries. The IPRA Grand Prix winner will be announced at the Golden World Awards ceremony to be held in London on November 5, 2010. Last year, Dentsu PR’s campaigns for Iwanami Shoten Publishers and the Japan Dairy Council were awarded top honors in the “Consumer PR – existing product” and “Business-to-business” categories among 342 entries.

“I am very pleased that we could win a Golden World Award for the second consecutive year,” says Shigeki Ishimatsu, President of Dentsu PR.“Since the same campaign also won the 2009 PRSJ Grand Prix, clearly our PR expertise and techniques are recognized both domestically and globally.”

“The dynamics of public relations has this year again been demonstrated as a management resource to improve the performance of business as well as public institutions or NGOs in very different contexts,” observed judging committee chair, Jean´Pierre Beaudoin, IPRA council member for France.

A full list of award winners is posted on the IPRA Web site at Dentsu PR has won eight IPRA Golden World Awards in the past including a Grand Prix award it won in 2005.

Dentsu Public Relations Inc. has been Japan’s largest public relations agency since its inauguration in 1961. A pioneer in the field in Japan, the company has been helping Japanese and foreign clients communicate with their critical stakeholders – namely consumers, governments, investors, employees and communities – for nearly 50 years. Providing a comprehensive range of communication services, Dentsu PR is a wholly owned subsidiary of Dentsu Inc. Dentsu PR is headquartered in Tokyo with a branch in Osaka and is ISO 14001:2004 and ISO/IEC 27001:2005 certified. For more information on Dentsu Public Relations Inc., please visit