What kind of year will 2016 be for the Japanese market?

In this guide, making the most of Dentsu PR’s know-how and research resources, we present our predictions for 2016, divided into “Trends” and “Topics.”

So which trends and topics will come to the fore in 2016?

However you choose to use this information, whether as advice for planning or as fuel for discussion, we hope it proves helpful.

2016 trend prediction guide from Dentsu Public Relations Inc.