In this guide, making the most of Dentsu PR’s know-how and research resources, we present our predictions for 2014, divided into “Trends”, “Topics” and “People”.

So which trends, topics and people will come to the fore in 2014?

However you choose to use this information, whether as advice for planning or as a fuel for discussion, we hope it proves helpful.

* “Dentsu PR Yomu-Yomu” represents the individual views of the editors and not of the company as a whole.