For the second year in a row, Dentsu PR won the Grand Prix of “2012 PR Award Grand Prix” presented by the Public Relations Society of Japan (PRSJ) for a campaign executed for the Japanese Red Cross Society.

This is the fifth time that Dentsu PR has won the PRSJ’s PR Award Grand Prix. The awards were launched in 2001. Last year, Dentsu PR won the Grand Prix for a project entitled “Innovation of City Council’s Newsletter: Challenge of Rokumaru” for Saitama City.