Healthcare, medical
Strategies for broadening the healthcare and medical field
Service overview
Coverage of a wide business area that is not bound by existing frameworks
As society as a whole reaches a major turning point, healthcare and medical has become a field where participation is seen from not only players such as pharmaceuticals and medical devices, but also from new players such as food, sports, and ICT.
We provide support with everything from marketing communication to corporate communication for clients in a wide range of business areas.
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Responding to the changing times
The environment surrounding the medical and health field is undergoing major changes, such as the aging of the population, the emergence of infectious diseases, and changes in the disease structure of lifestyle-related diseases. Along with this, a paradigm shift from treatment to prevention and from hospitals to communities has occurred, and the focus is now on new stakeholders. As society as a whole reaches a major turning point, healthcare and medical has become a field where participation is seen from not only players such as pharmaceuticals and medical devices, but also from new players such as food, sports, and ICT. In what ways can contributions be made to society through communication in this turbulent era? We provide support with everything from marketing communication to corporate communication for clients in a wide range of business areas.
Program
A menu of wide-ranging services for the healthcare and medical field
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Various services
・ Disease awareness programs
・ PR strategy planning (research & analysis)
・ Collaboration with patient associations
・ Organization of opinion leaders
・ Functional ingredients/materials awareness programs
・ Doctor speech training
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Various services
・ Support with creating lecture materials
・ Website production
・ Doctor & KOL relations
・ Healthcare organizations
Alliance programs
・ Press conference/press seminar implementation management
Strengths of PR Consulting Dentsu
Coverage of a wide business area that is not bound by existing frameworks
Building relationships with stakeholders: We build relationships of trust and promote collaboration with various stakeholders such as doctors, university professors, pharmacists, nutritionists, care managers, patient associations, and governments.
We can help with matters such as the development of public relations activities by utilizing opinion leaders, information dissemination with the support of industry groups, and awareness-raising of experts before consumers.
- Coverage of a wide business area that is not bound by existing frameworks
- Building relationships with stakeholders
- A menu of wide-ranging services for the healthcare and medical field
Our work
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Pharmaceutical company
Launch of new drugs, disease awareness, promotion of proper use, risk communication and risk management of side effects, patient association advocacy.
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Medical equipment
Public relations strategy planning before and after approval, and PR of medical facilities to which the equipment was introduced.
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Administration
Support with recognition promotion and vitalization of various measures led by the Ministry of Health, Labour and Welfare.
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Food company
Evidence PR for specified health foods, foods with functional claims, and health-promoting ingredients.
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Nursing home
Business strategy formulation and CI/VI development.
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Professional association
Implementation of events for consumers, awareness surveys, and public opinion formation for improved status.
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Medical institution
Public relations strategy formulation, regional medical public relations plan formulation, and public relations for recruitment.