PR Consulting Dentsu Inc. (PRCD), Japan’s leading public relations consultancy, was awarded the Gold rating from PRIDE Index 2025 for the company’s efforts to promote inclusion of LGBTQ and other sexual minorities (LGBTQ+) in the workplace. This marks the fifth consecutive year the company has participated in the evaluation and third consecutive year the company has received the Gold rating.
First formulated in 2016 by ‘work with PRIDE’, a Japanese non-profit entity that promotes diversity management, the annual PRIDE Index appraises the performance of companies and organizations at creating a working environment where everyone can be themselves, regardless of sexual orientation or gender identity.
Participating organizations are assessed according to the five criteria below and granted gold, silver, and bronze recognition depending on how successfully they meet each indicator.
1. Policy
2. Representation
3. Inspiration
4. Development
5. Engagement/Empowerment
Over the years, PRCD has conducted LGBTQ+ seminars for employees, training for HR personnel, employee awareness surveys, set up a consulting hotline with a legal specialist and partnered with General Incorporated Association Famiee to offer pro bono support to increase awareness of different family styles such as same-sex marriage.
In 2025, PRCD expressed support for the “Business for Marriage Equality Declaration led by Equality Act Japan”, which advocates for the realization of the EqualityActJapan. Based on the principles of equality and non-discrimination outlined in the “Dentsu Group Human Rights Policy” , PRCD will continue to foster a workplace culture and environment where everyone, regardless of sexual orientation or gender identity, can work authentically and fully realize their potential.
Key Initiatives
1. Promoting Understanding through the Ally Community
Employees formed a company-sanctioned ally network and brought onto its board an LGBTQ+ advisor, conducting workshops and leveraging email newsletters to raise awareness.
In addition, during Pride Month in June, PRCD co-hosted the fourth annual Online PRIDE for employees across six dentsu Japan.
2. Creating an Inclusive Environment through Policy Revisions and Guidelines
PRCD updated the family benefits and welfare programs to include same-sex partners. Additionally, the company shared guidelines for LGBTQ+ guidelines and coming out during hiring interviews with employees.
3. Enhancing Consideration for New Employees and Launching New Practices
PRCD created and started using guidelines to check for matters requiring consideration, such as chronic illnesses, disabilities, gender identity, and family care to create a more comfortable working environment for new and mid-career hired employees.
4. Support for EqualityActJapan
have expressed our support for the “Business for Marriage Equality Declaration led by Equality Act Japan”.
Based on the principles of equality and non-discrimination outlined in the “Dentsu Group Human Rights Policy”, we continue to promote the creation of an inclusive workplace where everyone, regardless of sexual orientation or gender identity, can work authentically.
5. Executive Participation in the Ally Network
PRCD President and CEO Takamasa Yamaguchi, Executive Managing Officer Motoko Kunita, and Executive Managing Officer Eriko Komiya joined Pride1000 as endorsers. This network connects corporate leaders who are allies of the LGBTQ+ community, aiming to expand allyship among business executives and promote positive, inclusive messaging.
PRCD President and CEO Takamasa Yamaguchi said, “I am honored that our efforts were awarded the Gold rating for a third consecutive year. We believe that diversity is the essential to innovation. We will continue to create a working environment and company culture where everyone can be themselves and realize their potential, regardless of sexual orientation or gender identity.”
For more information about work with Pride, please see：https://workwithpride.jp/
For Famiee more information about, please see：https://www.famiee.com/
For EqualityActJapan：https://equalityactjapan.org/
For Dentsu Group Human Rights Policy：https://www.group.dentsu.com/en/about-us/common/pdf/human-rights-policy.pdf
About PR Consulting Dentsu Inc.
PR Consulting Dentsu is an agency that specializes in public relations within the Dentsu Group.Since its founding in 1961, PR Consulting Dentsu has served as a strategic partner to a diverse range of companies, governmental bodies, municipalities, and organizations both in Japan and overseas, providing comprehensive reputation management solutions.
By conducting data analysis and developing insight-driven content along with optimal information delivery design, the company works together with clients to contribute to social innovation.PR Consulting Dentsu has been recognized by PRovoke Media (formerly The Holmes Report) as Japan Consultancy of the Year and North Asia PR Consultancy of the Year, honoring its achievements as one of Japan’s leading PR firms.
Contact
Corporate Communications, PR Consulting Dentsu Inc.
Email：info@dentsuprc.co.jp
https://www.dentsuprc.co.jp/