Tokyo, October 24, 2024 – PR Consulting Dentsu Inc. will host a special exhibition on the theme of “PR” titled “What is PR?
– From Everyday Activities to Its Power to Change Society” at Ad Museum Tokyo from November 8 to December 25, 2024.

While the term “PR” is widely known in Japan, many are not aware that it stands for Public Relations, and the correct understanding of PR as a tool for building two-way communication and relationships remains limited. An online survey conducted by the company revealed that over 90% of respondents either did not know or misunderstood the full meaning of PR.

In response to these findings, PR Consulting Dentsu planned this exhibition to deepen understanding of PR. Hosted at Ad Museum Tokyo, which focuses on advertising, the exhibition will explain what PR is and how it differs from advertising, using booklets, digital devices, pop-ups, panels, videos, and more to introduce PR’s history and definition.

Additionally, part of the exhibition will feature materials from The Museum of Public Relations in New York City. The exhibit will provide not only case studies but also an academic perspective on the history and evolution of PR, making for a unique and engaging display.

Poster for the Special Exhibition on PR: “What is PR?”Event Overview

 

■Title: What is PR? – From Everyday Activities to Its Power to Change Society

■Organizer: PR Consulting Dentsu Inc.

■Supported by: The Museum of Public Relations (NY), Ad Museum Tokyo

■Production: Taki Corporation

■Dates: November 8 (Fri), 2024 – December 25 (Wed), 2024 (Admission Free)

■Venue: Ad Museum Tokyo, B1 Library
1-8-2 Higashi-Shimbashi, Minato-ku, Tokyo, Caretta Shiodome

■Phone: 03-6218-2500

■Hours: Tuesday – Saturday, 12:00 PM – 6:00 PM

■Exhibition Content
• What is PR?
• When Did the Term “PR” Originate?
• Definition of Modern PR
• How is PR Different from Advertising?
• PR in Everyday Life – Fun Facts About PR
• PR Existed Even in Ancient Times
• PR’s Power to Change Society
(Includes a special display of PR-related books)

 

About Ad Museum Tokyo
Ad Museum Tokyo is Japan’s only museum dedicated to advertising, a place to discover new insights through ads. Since opening in 2002, the museum has welcomed over 2 million visitors and has worked to deepen understanding of the social and cultural value of advertising. With over 330,000 items in its collection spanning from the Edo period to the present day, the museum’s library allows visitors to browse books on advertising and marketing and explore digital archives of advertising.

 

About PR Consulting Dentsu

Founded in 1961, PR Consulting Dentsu is a specialist company within the Dentsu Group, providing reputation management support to companies, governments, municipalities, and organizations both in Japan and abroad. Through data analysis and the development of content based on insights, we design optimal information flows and aim to contribute to social innovation with our clients. In 2009 and 2015, we received the Japan Consultancy of the Year award, and in 2018, we were named North Asia PR Consultancy of the Year by PRovoke Media (formerly Holmes Report).