Olivier Fleurot, CEO of MSLGROUP and Shigeki Ishimatsu, President of Dentsu PR


Tokyo, November 25, 2010 – Dentsu Public Relations Inc., Japan’s largest public relations firm, agreed to a comprehensive business alliance with MSLGROUP today. The partnership provides Dentsu PR’s clients and employees with access to one of the world’s largest global PR networks, and the creativity, insight and knowledge that comes with it.

Headquartered in Paris, MSLGROUP is one of the world’s top five speciality communications, PR and events networks. A subsidiary of the Publicis Groupe, MSLGROUP is comprised of agencies that cover a wide range of communications services including corporate and consumer PR for specialized fields such as finance and healthcare, as well as public affairs, reputation management, employee engagement and social media marketing. Through the alliance with MSLGROUP, Dentsu Public Relations is now equipped with a truly global network of more than 2,500 employees in 22 countries (approximately 4,000 in 83 countries including affiliates).

More than ever Japanese corporations must turn their sights abroad and build sound relations with stakeholders around the world. Through this partnership, Dentsu PR will leverage the network of MSLGROUP to further enhance all aspects of client support from planning and consulting to how it offers solutions.



MSLGROUP is a specialty communications and engagement group that’s one of the world’s top 5 PR and events networks. With more than 2,500 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP’s reach increases to 4,000 employees in 83 countries. The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution. MSLGROUP is Publicis Groupe’s flagship PR and Events network. www.mslgroup.com


About Dentsu Public Relations Inc.

Dentsu Public Relations Inc. has been Japan’s largest public relations agency since its inauguration in 1961. A pioneer in the field in Japan, the company has been helping Japanese and foreign clients communicate with their critical stakeholders – namely consumers, governments, investors, employees and communities – for nearly 50 years. Providing a comprehensive range of communication services, Dentsu PR is a wholly owned subsidiary of Dentsu Inc. Dentsu PR is headquartered in Tokyo with a branch in Osaka and is ISO 14001:2004 and ISO/IEC 27001:2005 certified. For more information on Dentsu Public Relations Inc., please visit www.dentsu-pr.com


About Dentsu Inc.

Founded in 1901, Dentsu Inc. (TOKYO: 4324) has held the position of the world’s top brand agency for almost 40 years. Based in Tokyo, Dentsu offers national, multinational and global clients the most comprehensive range of advertising and marketing services through its unique “Integrated Communication Design” approach. Active in the marketing of sports events on a worldwide scale, as well as the production of movies, anime and other entertainment content, the Dentsu Group has more than 6,000 clients and close to 20,000 employees worldwide. To find out more, visit https://www.dentsuprc.com/