Private NPOs and NGOs

Communication design that "conveys"
rather than "says".

Keeping stakeholders in mind, we propose communication strategies and solutions that "convey" rather than "say."

We will respond to such requests.

Enhancing collaboration with stakeholders, including companies
Communicating strategically as an initiative to solve social issues

Service overview

Putting trust in your messages

Messages from private non-profit organizations are highly trusted by the press and consumers in the sense that they provide objective information that is not biased toward one company or one product. Using our network of companies and other stakeholders, we provide accurate support based on our abundant experience to help solve your problems.

Gathering small voices and turning them into a great force

The importance of public relations activities for private non-profit organizations is increasing, and it is necessary to create a story that conveys rather than unilaterally communicates what you want to convey. In addition, messages from private non-profit organizations are highly trusted by the press and consumers in the sense that they provide objective information that is not biased toward one company or one product.
Taking such circumstances into account, PR Consulting Dentsu provides accurate support based on its abundant experience and network with companies and other stakeholders to help solve your problems. This makes it possible to gather small voices that are difficult to convey on their own and turn them into a great force.

Program

PR strategy planning (research & analysis/PR strategy planning)
CSR communication

We promote collaboration with companies and provide everything from strategy formulation to solutions related to corporate communication involving CSR and marketing communication (initiatives to promote non-profit activities through sales of products, etc.).
Digital communications

By combining traditional media relations for news media with web-based PR, we can create more engagement with the target audience.
Publicity

Analysis of targets and trends including TV/newspapers, magazine/web, and PR content development, etc. Identification of media related to the target segment, and proposal on production of core message and story.
Publishing planning

Planning and production of content such as publications that others will want to share, in order to

attract and engage information recipients.
PR events

We hold events for the media and create opportunities for them to cover. We assist with planning sampling, tasting, test rides, and preview events, etc. for the media so that articles and programs with more in-depth content can be reported.
PR wire

We distribute press releases to domestic and overseas media through our affiliated company, Kyodo News PR Wire. This service also provides support for photos and other multimedia. Video and photo content can also be distributed through the distribution network of major overseas news agencies.
PR products

Utilizing our experience and network with many achievements in planning and production of company information, public relations magazines, pamphlets, websites, etc., we provide products with increased value by adding target areas of interest and trends.
Advertising/advertorials

We offer a menu of brand advertisements/CSR advertisements/opinion advertisements/commercials. We carry out planning and context development from an editor’s point of view unique to a PR company to create advertorials that make the most of our editor’s reports, editing abilities and approach toward the medium.