Government, administrative agencies, municipalities
Accurate communication to citizens for promoting understanding and consensus building
We will respond to such requests.
- Raising awareness of new legal systems and measures, and building consensus.
- Raising public opinion and awareness about national and regional issues.
- Attracting tourism and visitors to companies/facilities/events.
Service overview
Ensuring that measures lead to success
We provide support to government agencies and local governments so that they can fulfill their accountability to their diversifying stakeholders and promote consensus building. We propose PR projects that involve taking steps alongside individual activities.
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Maximizing effects through correct PDCA
With the diversification of stakeholders, it is becoming necessary for government agencies and local governments to promote consensus building while fulfilling their accountability. No matter how good an administration’s measures are, it will not be able to sufficiently fulfill its role if the measures are not accurately communicated and understood by citizens, and if consensus is not built.
In addition, administrative measures and services require consideration and decision-making from a consumer perspective. It is important to promote dialogue that involves clarifying one's attitude and direction, and grasping what the citizens expect from the government as well as the kinds of things they are dissatisfied with through public hearing activities. Furthermore, dissemination of information made to engage the audience is effective when the number of people who want to discover or use a service is limited.
To improve accuracy in such efforts, we propose PDCA-type PR projects that involve taking steps alongside individual activities.
Program
Taking the necessary measures when needed
We provide a variety of support that is indispensable for consensus building with citizens from our unique perspective backed by many years of PR experience.
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Surveys (PR strategy planning)
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Digital communications
By combining traditional media relations for news media with web-based PR, we can create more engagement with the target audience.
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Public acceptance
We provide support with PA activities by forming an optimal team comprised of diverse members with expertise from newspaper companies, news agencies and research companies, as well as the pharmaceutical, telecommunications, IT, and automobile industries.
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Media relations
We help you build good relationships with media reporters and editors, expand and maintain the relationships through several information disclosure activities of various kinds, and gain wide exposure.
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PR wire
We distribute press releases to domestic and overseas media through our affiliated company, Kyodo News PR Wire. This service also provides support for photos and other multimedia. Video and photo content can also be distributed through the distribution network of major overseas news agencies.
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Advertising/advertorials
We provide an advertising menu of services including brand advertisements/CSR advertisements/opinion advertisements/commercials. We carry out planning, design and context development from an editor’s point of view unique to a PR company to create advertorials that make the best use of our editor’s reports, editing abilities and approach toward the medium.
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PR events
We hold events for the media and create opportunities for them to cover. We assist with planning sampling, tasting, test ride, and preview events, etc. for the media so that articles and programs with more in-depth content can be reported.
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Owned media/products
We provide owned media and products that add value to the target areas of interest and trends utilizing our experience and network which boasts many achievements in the planning and production of company information, public relations magazines, pamphlets, websites, etc.
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Issue management
We reduce risks and provide foresight management for responding to the possible risks by implementing crisis prevention measures.
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Media training
Our experienced professional team comprised of former reporters and specialists who have provided training for many years offer multifaceted advice for interviews and full support with everything from overall design to implementation.
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Branding
We provide total support with branding such as external/internal environmental analysis of the brand, coordinated support with creating a system to vitalize human resources and local resources, extraction of key messages and concepts, production of CI, logos, copies, characters, etc.
Our work
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Kumamoto Prefecture
Kumamon’s missing cheeks campaign
Won the Global SABRE Award in the World’s 50 Best PR Programs category, the Asia Pacific SABRE Award, and many others. -
Miyakojima City
The Shut-down Island!
Won the Asia Pacific SABRE Award and PR WEEK AWARD ASIA. -
Ministry of Economy, Trade and Industry
Field research on ideal public relations with citizens for the revitalization of the central city area
Won the Skill Category Award in PR Award Grand Prix 2006 by Public Relations Society of Japan. -
JICA
Public awareness campaign (public relations activities for becoming an incorporated administrative agency)
Won the Semifinalist Award in PR Award Grand Prix 2003 by Public Relations Society of Japan. -
Urayasu City
Waste reduction/recycling awareness project
Won the Award for Excellence in PR Award Grand Prix 2003 by Public Relations Society of Japan. -
Saitama City
Innovation of City Council’s Newsletter: Challenge of Rokumaru, Saitama City Assembly
Won the Grand Prix in PR Award Grand Prix 2011 by Public Relations Society of Japan. -
European Union (EU)
Held the regional seminars (Kyoto/Sendai).
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Other
Many achievements such as for the Ministry of Agriculture, Forestry and Fisheries, Ministry of Land, Infrastructure, Transport and Tourism, and Ministry of the Environment.
Related services
Please see below for other related services.
