Universities, educational institutions
Communicate the significance and strengths of your school such as school motto, social mission, etc.
We will respond to such requests.
- Establishing a university brand and becoming the university of choice.
- Driving communication with news media and influencers.
- Measures and advice on risk management.
Service overview
Risk countermeasures and unique appeal development
We provide support for being chosen by more students and their guardians by making full use of our expertise acquired from assisting many universities, junior and senior high schools, preparatory schools, and cram schools, etc.
-
Social media risk countermeasure program for universities
Social media conflicts cause great harm to both universities and students. To implement measures against this, we offer three programs: creation of a handbook for students that explains in an easy-to-understand manner the attitude to have and prohibited actions to keep in mind when using social media, on-campus study sessions, and creation of social media guidelines.
-
Support with creating a university chosen by people and society
The creation of unique appeal is an urgent task to address, especially for universities in this era of declining enrollment. We provide support in creating a “university of choice” or “educational institution of choice” through the development and individualization of university-specific resources and values, strengthening of ties with local communities, improvement of international presence, a multifaceted approach to domestic and foreign applicants, and vitalization of on-campus communication.
-
Surveys and dissemination for discovering resources and values unique to a university or educational institution
We formulate communication strategies that target the individuality and resources of universities and educational institutions, as well as form and brand their image. We can also carry out communication activities such as the development of hands-on programs that allow others to experience the individuality of the university or educational institution, internal programs that enhance the quality and satisfaction of current students, and dissemination of information using media and opinion leaders.
Furthermore, in addition to overseas distribution of news unique to the university or educational institution using PR wire to increase overseas presence, we disseminate information that can be appealed overseas such as breakthrough research, creation of new faculties/departments/programs, student participation in international sporting events, etc. Campus tours for overseas media are also conducted.
We also provide support with on-campus information management, intellectual property protection, and issue/risk management for incidents, accidents, and misconduct involving faculty members and students so as not to impair the brand value of the university or educational institution.
Program
-
PR strategy planning
(research & analysis) -
Digital communication
By combining traditional media relations for news media with web-based PR, we can create more engagement with the target audience.
-
Publicity
Analysis of targets and trends including TV/newspapers, magazine/web/publicity surveys, and PR content development, etc. Identification of media related to the target segment, and proposal on production of core message and story.
-
Press conferences
We hold press conferences to gain publicity and at the same time build a good relationship with the media.
-
Publishing planning
Planning and production of content such as publications that others will want to share, in order to attract and engage information recipients.
-
PR events (anniversary of foundation, anniversary projects, etc.)
-
PR products
Utilizing our experience and network with many achievements in planning and production of multilingual websites, pamphlets, etc., we provide products containing increased value by adding target areas of interest and trends.
-
Advertising/advertorials
Provision of brand advertisements/CSR advertisements/opinion advertisements/commercials. We carry out planning and context development from an editor’s point of view unique to a PR company to create advertorials that make the most of our editor’s reports, editing abilities and approach toward the medium.
-
Issue management
By implementing measures to prevent crises, we provide foresight management to reduce and respond to possible risks.
-
Media training for presidents/deans, principals, etc.
Our experienced professional team comprised of former reporters and specialists who have provided training for many years offer multifaceted advice for interviews and full support with everything from overall design to implementation.
-
Reputation management
We provide support with PR activities for improving reputation, including PDCA operation, covering everything from identifying current issues and opportunities to planning PR strategies, developing specific measures, and providing activity feedback.
-
PR Wire
We distribute press releases on groundbreaking academic conference presentations, academic awards, new campus opening, etc. to domestic and overseas media through our affiliated company, Kyodo News PR Wire. Video and photo content can also be distributed through the distribution network of major overseas news agencies.
-
Global communication
We gather more international students and increase your international presence.
Our work
-
Public relations consulting (1)
Public relations consulting, regular press conferences, publicity surveys, symposiums, site construction/operation (multilingual support), campus tours.
-
Public relations consulting (2)
Publicity (including domestic and overseas news distribution by PR wire), PR events (farewell parties for students participating in international sports events, etc.), public relations system consulting, etc.
-
Issue management and risk management
Handling of new influenza variants, emergency press conference response, crisis management promotion committee management, risk consulting, media training, seminars.
-
University reputation surveys
Reputation surveys, competitive environment surveys.
-
Commemorative projects/anniversaries
Press conference following the completion of a research institute & opening ceremony public relations, public relations consulting of anniversary projects.