Crisis management = business challenge
Preparation against compliance, safety issues, product accidents, social media criticism, etc.
We live in an era in which crisis management skills heavily influence the existence of a company or organization.
In addition to emergency assistance, we provide total support for strengthening companies’ crisis management systems, covering everything from prevention to prevention of recurrence.
High-quality consulting backed by many years of experience
Our crisis/risk management services make us pioneers in crisis management public relations.
Today, when a crisis situation such as an incident or accident occurs, each initial response of a corporation affects its reputation. The response can greatly influence the social evaluation and public opinion toward the company or organization, and efforts in normal times as governance are strongly demanded by society, including shareholders.
In the wake of a major food manufacturer’s food poisoning incident in 2000, it became clear that crisis management skills heavily influence the existence of companies and organizations. The Consumer Affairs Agency was established in 2009. Following the Great East Japan Earthquake in March 2011, companies and organizations have been more interested in crisis management in general, making efforts to review BCPs (Business Continuity Plans), etc.
In 2020, the Covid-19 pandemic further put corporate stances to the test regarding how companies should deal with employee infection risks and business risks.
In response to changes in the times, we have provided support to companies regarding compliance violations, food safety issues, product accidents, information leaks related to cyber security, etc., also addressing recent social media criticism conflicts.
It can be said that preparations for the occurrence of a crisis are still inadequate. Boasting abundant achievements backed by many years of experience, we provide high-quality consulting by experts hailing from major media and PR planners certified by the Public Relations Society of Japan.
Emergency response support
When a crisis such as an incident or accident occurs, a company is exposed to various reputation risks such as the news and social media and is required to take action.
When holding an emergency press conference, it is necessary to organize information in a short time, apologize, and give a convincing explanation about the facts, countermeasures, recurrence prevention measures, and responsibility.
In the event of a crisis, our staff with media experience and insight provide general support, including advice along the way from the occurrence to the emergency press conference, in order to minimize loss of trust and financial losses.
When a crisis occurs, the situation changes rapidly following the initial report. It is essential for a company to move in response to the changes. More practical actions can be learned by experiencing various situations at the "emergency response headquarters" involving decision making, coping policy establishment, and external explanation preparation.
Conducting training alongside a simulated emergency press conference in addition to other preparation provides a more realistic and practical experience, as we strive to help the company deal with its own challenge by getting all stakeholders on the same page.
Program (1) for dealing with risks
Crisis management system diagnosis
Having a grasp of your company or each company in your group’s crisis management activities is one of the most important factors in predicting the occurrence of a crisis.
We have developed our own “Pentagon model” risk index for crisis management.
Through comparison with our activity data of various companies, we can identify the strengths and weaknesses of the company to be evaluated and provide support with the considering systematic measures.
Support in normal times
We provide advice on how to implement risk management to prevent potential risks from occurring.
We grasp qualitative information through risk monitoring and interviews, and provide support through a wide range of services such as preparation against risks that may occur in the future and verification of existing manuals.
Program (2) for dealing with risks
Emergency response support
We provide general support for reducing damage as much as possible.
In the event of a crisis such as an incident or accident, companies get busy responding to media coverage. They are expected to organize information in a short time, apologize, and give a convincing explanation about the facts, countermeasures, recurrence prevention measures, and responsibility.
＜Advantages of implementation＞
■Emergency response headquarters management support
Even when something is specified in the manual, actual operation is a different matter. We provide appropriate advice to management and members of the emergency response headquarters regarding basic policies, public relations policies, and logistics support.
■Response policy formulation
Immediately after an incident or accident occurs, it is necessary to quickly decide on a response policy, regarding things such as the holding of press conferences and availability of information material, at the request of the media. Media response depends largely on experience, but our knowledgeable staff can provide support.
■Creation of position papers/assumed Q&A
Leading up to your press release, we create a “position paper” that organizes the facts in chronological order, and an “assumed Q&A” that summarizes what to say and what not to say. Assuming an external perspective that takes into account the media and other stakeholders, we provide support with compiling such information and creating the materials.
■Creation of presentation materials
As position papers and assumed Q&As are internal materials, they cannot be published to the media as they are. Based on such documents, we assist in the creation of presentation materials that are good enough for the media in the form of news releases, supplementary materials, etc.
Program (3) for dealing with risks
It is no exaggeration to say that a press conference (information disclosure) in the event of a scandal reflects a company’s prior preparation skills. Simulation training offers the opportunity to experience selected accident/incident scenarios as a set that includes information gathering and information disclosure method selection by members of the emergency response headquarters gathered across the organization, response to telephone inquiries from reporters, various preparations for a press conference (handout materials, preparation of assumed Q&As, etc.) and a simulated press conference.
＜Advantages of implementation＞
■Experiencing a crisis situation in a simulated manner allows for swift action in the event of an emergency.
■You can verify chain of command accuracy in an emergency situation.
■You can check for problems and deficiencies in the existing crisis management manual.
■It can provide an opportunity for people who respond to actual scandals to improve their crisis response skills and acquire common understanding.
Program (4) for dealing with risks
There are instances where the risk events of a company or organization are of high importance but remain untouched. Visualization of the risks can prove to be an important tool to reduce them by promoting the direction and measures of the organization.
Strengths of PR Consulting Dentsu
- Abundant achievements
Deep knowledge about the media
Handling of new media environments
- Data based on crisis management surveys and other original surveys