Industry groups, associations
Communication design from a global perspective that is distinguished from the industry logic
We will respond to such requests.
- Collaboration with the industry to raise awareness of products and services.
- Elimination of misunderstandings about products and services.
- Appealing of efforts to contribute to society as an industry.
Gathering small voices and making them strong
One of the missions of an association/industry group is to provide accurate information and enlightenment to stakeholders. With an increase in opportunities for dialogue with government agencies, NPOs/NGOs, business partners, etc., the PR activities of associations/industry groups are becoming more and more important.
Delivering messages with consensus
Messages from associations/industry groups are highly trusted by the press and consumers in the sense that they provide objective information that is not biased toward one company or one product. Our company makes it possible to bring together the small voices that cannot be conveyed by individual companies and members alone and make them strong.
Problem-solving based on various themes
Themes we address include:
1) Maintaining and improving the reputation of the industry
2) Sales promotion support with joint campaigns, etc.
3) Fostering awareness such by eliminating misunderstandings and extending knowledge
4) Compliance such as voluntary industry standards, etc.
5) CSR including environmental and social contribution
6) Issue/crisis management involving incidents/accidents, social issues, etc.
We provide total support with branding such as through external/internal environmental analysis of the brand, coordinated support with creating a system to vitalize human resources and local resources, extraction of key messages and concepts, production of CI, logos, copies, characters, etc.
Surveys (PR strategy planning)
We create more interactions with your target audience by combining conventional media relations for news media and web-based PR.
We provide support with PA activities by forming an optimal team comprised of diverse members with expertise in newspapers, news agencies, research companies, as well as the pharmaceutical, telecommunications, IT, and automobile industries.
We help you build good relationships with media reporters and editors from TV, newspapers, magazines, and the web, expand and maintain those relationships through several information disclosure activities of various kinds, and gain wide exposure.
We hold events for the media and create opportunities for them to cover. We assist with planning sampling, tasting, test ride, and preview events, etc. for the media so that articles and programs with more in-depth content can be reported.
We distribute press releases to domestic and overseas media through our affiliated company, Kyodo News PR Wire. This service also provides support for photos and other multimedia. Video and photo content can also be distributed through the distribution network of major overseas news agencies.
We provide owned media and products that add value to the target areas of interest and trends utilizing our experience and network which boasts many achievements in the planning and production of company information, public relations magazines, pamphlets, websites, etc.
We provide an advertising menu of services including brand advertisements/CSR advertisements/opinion advertisements/commercials. We carry out planning, design and context development from an editor’s point of view unique to a PR company to create advertorials that make the best use of our editor’s reports, editing abilities and approach toward the medium.
One-stop support from strategy formulation to solutions related to CSV/CSR corporate communication and marketing communication (promotion of non-profit activities through sales of products, etc.).
We reduce risks and provide foresight management for responding to the possible risks by implementing crisis prevention measures.